Assignment Dell is a diversified information technology providers and partners directly to customers cover a wide range of global products and services. Dell commitment to provide our customers design, build and deliver innovative customized based systems in order to provide customers with outstanding value. Spanning over 20 years, the company has always been associated with designing, manufacturing and customizing products and services to satisfy a diversified range of customers including individual customers to corporate and retailing businesses. It realizes that being closer to the customers is essential in carrying out its marketing strategies as well as in enabling it to build customer base.
Dell Marketing Strategy Posted on September 10, by John Dudovskiy Dell is no longer under any legal obligations to reveal the details of its marketing and other expenses because the company became private as effective from September Marketing strategy of Dell – Dell marketing strategy September 3, By Hitesh Bhasin Tagged With: Strategic Marketing Articles From unconventional PC start-up to global technology leader, the common thread in Dell’s heritage is an unwavering commitment to the customer. The success of Dell lies in large part with market segmentation and specialization strategies that Michael Dell learned that hot Houston summer, pioneered at Dell .
MKT Module Title: Strategic Marketing Management Module Tutor: Doug Young Assignment Title: Marketing Report Word Count: Dell needs to restructure its core business priorities and develop new structures that can help it to gain leverage in a highly competitive industry.
It needs to develop a comprehensive strategy, which can be based upon achieving key targets through the focus on innovation and creativity. The development of a comprehensive approach is essential because it can lead to competitive advantage in the future.
Product diversification should focus on smart phones, tablet PCs, software, storage management solutions, enterprise services, and supercomputers, which can help the organization to attain growth within short periods of time.
It should create a competitive strategy, which should help it to offer value proposition to its customer. Pouria Firouzi M Introduction Dell is one of the largest organizations in the world with respect to its personal computer products.
The success of the organization has been because of its ability to reduce costs and create a streamlined supply chain management system.
The organization has been able to offer cost effective personal computers to customers. It has a direct business model that ensures that computers can be configured according to customer specifications and directly delivered to them.
This has helped Dell to become an industry leader for many decades. It has created the conditions for loyal customer base and ensured its success in a competitive industry.
Dell faces significant threats in the form of declining PC sales. It cannot focus on limited products while it has to rebrand itself so that it can invest in software and enterprise solutions.
Dell needs to have clear and precise goals. It needs to have a complete strategy for success, which is based upon efficiency and effectiveness.
It needs to develop a comprehensive approach, which is based upon attaining strategic excellence within a short period of time.
This is done as a means of ensuring that the organization maintains its competitive advantage in the computer industry. Dell knows 3 Pouria Firouzi M that it cannot afford to own different parts of the value chain.
The direct business model ensures high levels of speed and reliability. It reduces the inventory while bypassing the need for dealers. This has enabled the organization to reduce the costs and risks of moving large finished goods inventories.Marketing Mix of Dell analyses the brand/company which covers 4Ps (Product, Price, Place, Promotion) and explains the Dell marketing strategy.
Dell's strategy is global. It realizes that being closer to the customers is essential in carrying out its marketing strategies as well as in enabling it to build customer .
services, Dell's team have always been careful in sustaining its marketing strategy of providing standard-based computing solutions (Official Website ).
Today Dell is the third largest computer manufacturer in . Marketing Strategy. Product: Dell’s unique approach to manufacturing separates the different processes so that Dell is not reliant on singular production or supplier’s chain for equipment timberdesignmag.com there is no segregation of the different products and services but nevertheless in separating the components enabled it to target the customers based on the regions in which the products.