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It is one of the top companies of the world and has remained as the number 1 brand in terms of brand value from to CCBPL, It is currently ranked as third top brand in terms of brand value after Apple Inc.
The reason for choosing Coca Cola for this report is that wide range of data is available on the company and competition between Coca Cola and Pepsi is considered to be the top rivalry between two established brands in the world.
Coca Cola is a multinational corporation having its route in almost every part of the world. It is currently involved in retailing, marketing non-alcoholic beverage syrups, manufacturing and other stuff.
The parent product of the company is Coca-Cola drink, which is a flagship product, invested by pharmacist Pemberton in Columbus. In Pakistan, Coca Cola is operating under the name of Coca Cola Pakistan Beverages Limited and its products are available in every cities, villages, and districts of Pakistan.
In the global market, Coca Cola is the market leader for the beverage industry as it holds Pepsi is the direct competitor of Coca Cola holding significant It means that Pepsi stands nowhere close to Coca Cola when it comes to the international market.
However, talking specifically about the market of Pakistan, it can be seen that Pepsi holds a much larger share of the total market as compared to Coca Cola. Coca Cola marketing strategies and supply strategies have proven to be ineffective in Pakistan for leaving Pepsi behind.
Euro monitor The mission statement of a company helps to understand existence reason of an organization. The company wants to create a culture where people are inspired to perform at their best possible level The Beverage Marketing Corporation, It is one of the common frameworks used by organizations across the globe Collier, It includes the internal environment analysis using strengths and weaknesses of the organization and the external environment analysis using opportunities and threats See Appendix 2.
Strengths One of the key strength of Coca Cola is that it has the strongest brand value in the international market. There are many customers in both international and local market of Pakistan that prefer Coca Cola to Pepsi.
The international leadership of Coca Cola is recognised across the globe. The company has maintained strong relationship with the strategic partners Nesheim et al, The company is offering wide range of products.
As the revenue is being generated from different regions of Pakistan, risk is diversified. Therefore, the reliance on the strategic partners is high. There have been times where Coke was not available in the market which was mainly because the Mehran Bottlers in Pakistan could not provide sufficient supplies of bottles to the company.
Coca Cola has the opportunity to create strategic alliance with hotels and restaurants where the demand of beverages are high. Coca Cola can be found in many of the restaurants of Pakistan Mukhtar, Hence, it can further improve the supply chain and marketing by creating strategic alliances.
Coca Cola can take advantage of various marketing platforms such as social media marketing to enhance its sales. Threats The key threat, which is being faced, by both Coca Cola and Pepsi is that local manufacturers are keen to enter the market and capture market share.
Brands like Gourmet are being introduced in the Pakistani market, which can be seen as the direct competitors for the company Asmine The campaigns against soft drinks are common in the international market, which can potentially impact the operations of the company.
It discusses the Political, Economic, Social, and Technological factors that do not only impact the business, but also the overall industry Khan and Lee, Political Factors Analyzing the Political condition of Pakistan, it can be analyzed that the political condition is not very stable.
In different parts of the country, strikes and other activities take place, which can have a negative impact over the sales and profitability of the company.
For instance; Coca Cola and Pepsi are being sold to schools, universities, hotels, restaurants, and other places. In case the any region of Pakistan is closed due to political reasons, the sales of the company will be impacted negatively. Economic Factors The economic conditions of Pakistan are not very attractive in the recent years.
However, as the price of Coca Cola is not high and the demand is very stable, the consumption of Coca Cola is not being impacted by the economic factor to a significant level.
The purchase power parity of Pakistan has decreased in recent years, but the sales of Coca Cola are not impacted by these economic factors to a significant level.Atlanta BeltLine Partnership (ABP) is a non-profit organization funded entirely through private endeavors.
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The Coca-Cola Company (NYSE: KO) is a total beverage company, offering over brands in more than countries and territories. In addition to the company’s Coca-Cola brands, our portfolio includes some of the world’s most valuable beverage brands, such as AdeS soy-based beverages, Ayataka green tea, Dasani waters, Del Valle juices and nectars, Fanta, Georgia coffee, Gold Peak teas and. timberdesignmag.commination in Promotions. Coca-Cola's policies are not applied uniformly or fairly. The Company's written and unwritten policies and practices regarding promotions do not require posting of all positions, but allow "management nomination," which amounts to little more than word of mouth recommendations, and other closed procedures, including the use of a high-potential list. Daniel Kaulfus is the Global Head of Logistics and Operations at Alphabet (aka Google), a $90B American multinational technology company that specializes in internet-related services and products.
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